LinkedIn is the only social platform where your ideal client's job title, company size, seniority, and recent activity are all public, searchable, and filterable. For B2B companies, it's the most valuable prospecting database in the world — and most companies use it like a digital business card.
Our LinkedIn prospecting service turns that database into a consistent pipeline of conversations. Here's exactly how we do it.
The Problem With Most LinkedIn Outreach
The mistakes we see most often:
- Connection requests with no personalisation — just the default "I'd like to connect" message
- Pitching the service within the first message, before any relationship is established
- No follow-up system — a connection request is accepted, nothing happens, the lead goes cold
- Connecting with the wrong people — job titles that sound right but lack buying authority
- Sending from a personal profile with no activity — prospects check your profile before replying; a dormant account kills credibility
The data shows that LinkedIn connection acceptance rates average around 29.6% in 2025, but personalised outreach to second-degree contacts can reach 20–55%. That gap is entirely down to how the request is framed.
How We Structure a LinkedIn Campaign
Every campaign we run follows a four-stage structure:
Stage 1: Profile Optimisation
Before we send a single connection request, we audit the client's LinkedIn profile. The headline needs to communicate value to the prospect, not describe the sender's job title. The About section needs to answer "who do you help and how." The experience section needs social proof. This work pays for itself many times over because prospects will always check your profile before accepting or replying.
Stage 2: ICP Targeting and List Building
We use Sales Navigator to build hyper-specific target lists — filtering by geography, industry, company size, seniority level, years in role, and posting activity. A prospect who has posted in the last 30 days is 3x more likely to respond than a dormant profile. We prioritise accordingly.
Stage 3: Sequenced Connection and Message Campaigns
We send connection requests with a single personalised line referencing something specific — their industry, a recent post, or a relevant challenge. Once connected, we send a short value-first message. No pitch. No deck. A question, an observation, or a useful resource. The goal is to start a conversation, not close a deal in a DM.
LinkedIn InMail response rates average 18–25% — significantly higher than cold email. When combined with profile optimisation and targeted sequencing, our campaigns consistently beat that benchmark.
Stage 4: Nurture and Handover
Not every connection is ready to buy today. We maintain a nurture sequence for warm contacts — periodic check-ins, relevant content shares, and re-engagement prompts. When a prospect signals buying intent (asking a question about the service, visiting the pricing page, or asking about timelines), we hand them to the client immediately.
Real Numbers From a Recent Campaign
A management consulting firm targeting Operations Directors at mid-market UK businesses (100–500 employees) ran a 60-day campaign:
- 1,200 connection requests sent
- 387 accepted (32.3% acceptance rate)
- 142 replied to the initial message
- 38 booked introductory calls
- 7 progressed to proposal stage within 60 days
Seven proposals from one month of LinkedIn activity, with zero founder involvement in the outreach itself.
What We Handle End-to-End
Profile headline and About section rewrite. Sales Navigator targeting setup. Connection request copywriting. Message sequence copywriting (5-step). Daily sending within LinkedIn's safety limits. Reply monitoring and positive reply flagging. Weekly pipeline reports. Handover briefing on warm leads.
The client's only job is to show up for the calls we book.
LinkedIn's 930 million members include virtually every B2B decision-maker on the planet. The question isn't whether your buyers are there — it's whether you're reaching them consistently. We make sure you are.